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The Spot: The Girl Who Got Away
IDEA: For its new Axe spot, BBH in New York wanted to dramatize the idea of the girl who got away—and warn its young customers not to let it happen to them. The agency thought it would be most...
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Make Sweet, Sweet Love (and Lots of Babies), Says Mentos
In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose the population, the country is...
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Ad of the Day: Axe
The correct mode of transit to a Caribbean island goes something like this: You are standing, chest forward and chin up, on a speedboat. It is part of a triangular formation of speedboats making a...
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Axe Gets Back to Being Axe in New Spot With Headless Pair of Breasts
For those who were concerned that Axe's "Susan Glenn" spot represented a concerted effort by the brand to renounce its moral turpitude and embrace a measure of sophistication, fear not: This new Axe...
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BBH Challenges You to Restore Your Own 'Ecce Homo'
Ecce Homer. The patriarch from The Simpsons is just one image created by participants in BBH London's sarcastic Cecilia Prize competition, honoring the world's most infamous amateur art restorer,...
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DDB Chicago Adds Integration Chief
Peter McGuinness poached a trusted lieutenant from his previous agency to drive integration at the Chicago office of DDB. Alan Snitow was director of strategy and innovation at Gotham in New York,...
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Google Chrome Sends Grieving Daughter to College in New Ad
This latest Chrome spot from Google Creative Lab and BBH in New York—part of the brand's long-running and generally excellent "The Web is what you make of it" campaign—doesn't skimp on the pathos. At...
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Ad of the Day: St. John Ambulance
Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning with a...
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Baileys Is Made of Cream, Whiskey and Hordes of Tiny Dancers
The best alcohol ads are the ones in which the booze is made of little people all dressed up the same and doing an elaborate dance number together. This truism is proven once again in this ludicrous...
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Never Mind the Bollocks, BBH N.Y. Presses On
Call it the umbilical cord syndrome. The New York office of London-based Bartle Bogle Hegarty continues to rely on home turf clients like Diageo and Unilever and mostly imported CEOs, including Cindy...
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The Spot: Toy Overload
IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. "Our...
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Happy Horrible Holidays From the Biggest Trolls on the Ad Blogs
Hey, ad industry, stuff this in your holiday stocking!"Warm Wishes From Ad Land" presents some choice anonymous comments left on ad blogs AgencySpy, Ads of the World and Campaign Brief. (None are from...
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Ad of the Day: The Guardian
The Guardian wants Britain to know it's taking over the weekend. No, literally taking it over, to the point where Brits will soon be forced to refer to their days off as The Guardian and Observer...
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Ad of the Day: Axe
On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker of pungent body sprays favored by...
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Four Shops Vie for Sony PlayStation
About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as 180LA,...
View ArticleCarat Wins Sony PlayStation Media
Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after a...
View ArticleDeutsch LA Creative Chief Hunter Exits
Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and it’s not clear...
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BBH Names Communications Planning Chief
A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role. Julian Cole, a strategy director at the New York shop, is now head of communications planning. In his new...
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One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign
Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with its latest,...
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Two Friends Are Not Quite Who They Appear in Touching British Juice Ad
I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's...
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