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How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London got around this quite...
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Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them with four new...
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Roster Shops Chase Global Smirnoff Brand
Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately...
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The World's Best Commercials, 2012-13
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125...
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Martin Agency Finds New Business Chief at BBH
The Martin Agency has filled its top business development role with an executive from Bartle Bogle Hegarty. Julie Levin, head of business development at BBH in New York, becomes chief growth officer...
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Chobani Narrows Agency Review
Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt...
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Lufthansa, British Airways Launch Global Reviews
Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account....
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What Paul Venables Learned from Maya Angelou
Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit of that too. Those were...
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BBH, PHD Take Global Lead on Newell Rubbermaid
Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying. Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help...
View ArticleTBWA Recasts Again Atop Its Creative Department in L.A.
For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy executive creative...
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British Airways Expands Its Relationship With BBH
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London...
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John Hegarty's 5 Most Provocative Thoughts About Creativity
John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall of...
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BBH's David Kolbusz Heads to Wieden + Kennedy
David Kolbusz, the Bartle Bogle Hegarty creative leader that TBWA\Chiat\Day tried to recruit, has landed at Wieden + Kennedy instead. TBWA\C\D sought Kolbusz to help lead its office in Playa del Rey,...
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TBWA Names a New Creative Chief for L.A.
After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since...
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Bartle Bogle Hegarty Adds New Chief Global Growth Officer
Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer for BBH....
View ArticleYou Need More Than Great Ads to Win at Cannes
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year,...
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TBWA Will Create Global Ads for Sotheby's
It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired TBWA. TBWA\London...
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Wieden + Kennedy Shanghai Finds ECD at JWT
Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office. Yang Yeo, North Asia ecd and China chairman at JWT, will become an executive creative at W+K...
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BBH and Scooter Braun Launch a Production Company
Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's SB...
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7 Agencies Chase Infiniti's Global Account
Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with Infiniti...
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